Content Development and Strategy Specialization
The Content Development and Strategy specialization equips students with the essential skills to navigate the rapidly evolving digital landscape. Students explore user behavior, motivations, and community dynamics to craft engaging, data-driven content strategies. Students master the creation and management of social media campaigns across diverse platforms, optimizing for search engine visibility and real-time performance measurement. The curriculum focuses on hands-on experience with cutting-edge tools for media analysis, including sentiment analysis and data visualization, while emphasizing the strategic planning and writing techniques necessary to thrive in the dynamic world of social media. This specialization prepares graduates to effectively develop and execute content strategies that resonate with target audiences and drive measurable results.
Skills
- Digital Content Creation
- User-Centric Research Methods
- Social Media Campaign Optimization
- AI-Driven Content Strategy
- Data-Driven Media Insights
Specialization Courses
A minimum of three courses are required to earn this Specialization within the MA in Emerging Media degree.
- ME720: The User Experience
- ME725: Emerging Media Applications
- ME745: Writing and Planning for Social Media
- ME765: Health Communication Research
- ME770: Social Media Analytics
For course descriptions, please see the .